Use the emergency route only when delay itself is part of the risk.
This path is for real timing pressure: fresh suspensions, repeated rejected appeals, or blocked payouts where waiting makes the next move materially worse. Priority callback means faster human triage during coverage hours, not a theatrical promise or guaranteed Amazon result.
Recent suspension or deactivation
Best for recent suspensions where delay could make the next move worse or where no confident response has been prepared yet.
Funds at risk
Use the priority route when withheld funds, blocked payouts, or reinstatement delay creates immediate commercial pressure.
Repeated rejected appeals
If Amazon has already rejected multiple appeals, calm case triage matters more than sending one more generic response.
Emergency Callback
Use this route only if the case is genuinely urgent. Business email and phone are required so we can review the case and route the callback quickly.
Emergency is the sidecar route, not the default entry for every case.
Use the fastest path only when the delay itself raises the risk. If the issue is mainly category clarity or document preparation, the main intake or the issue hub will usually produce a cleaner next step.
Use the standard review route when urgency is uncertain.
If the case is serious but the timing is still manageable, the main intake keeps the file cleaner and avoids overstating urgency.
Best when the seller still needs diagnosis before choosing a route.
Request case reviewGo straight to funds-on-hold when the cash pressure is the real issue.
Withheld payouts, reserve pressure, or delayed disbursements need a route that stays focused on the money problem rather than generic suspension language.
Use this when the commercial damage is concentrated in blocked payouts.
View funds routeReturn to the hub when the notice already points to a category.
If Amazon is signaling linked accounts, verification, authenticity, or another identifiable issue family, use the hub before defaulting to urgency.
Best when the seller needs the right route more than the fastest callback.
Explore issue hubIf the case is serious but not time-critical, use the main intake instead.
The main intake collects the same core facts without overstating urgency or making the service sound like a 24/7 promise.